Energy saver Research Paper Example | Topics and Well Written Essays - 750 words

Energy saver - Research Paper Example Literature Review During the 2008 presidential election campaign green energy became an important issue as never before in presidential elections. Both the candidates strongly supported an economy which gave strong support for green energy over fossil energy. The difference lay in that John McCain favored the use of market-based approaches towards this objective Obama emphasized the use of governmental initiatives. (2). Thus progress towards greater use of green energy under the Obama administration would depend on the governmental initiatives put in place and the support levels and success of these initiatives. On Inauguration Day the keenness of the Obama administration can be seen in these words of the White House, â€Å"the energy challenges our country faces are seve3re and have gone unaddressed for a long time. Our addiction to foreign oil doesn’t just undermine our national security and wreak havoc on our environment – it cripples our economy and strains the bud gets of working families all across America. President Obama and Vice President Biden have a comprehensive plan to invest in alternative and renewable energy, and end our addiction to foreign oil, address the global climate crisis and create millions of new jobs. (3, p.64). Words were translated into action by the Obama administration. ... (4). Towards this end the EPA was asked to look into California’s long standing request to set strict tailpipe emissions to restrict the greenhouse gas emissions. In addition, the Department of Transport to develop the regulations to enable the implementation of a 2007 law that required elevated fuel efficiency benchmarks for automobiles and light commercial vehicles by the year 2020. (3). Within the first month of assuming office the Obama administration got the economic stimulus bill passed by Congress. The bill though targeting the severe recession faced by the country, contained several important provisions towards the green energy and environment initiatives. $45 billion within the historic $787 billion bill was meant for energy efficiency, alternate energy programs ad tax breaks towards the use of green energy. $20 billion was set aside for the development of renewable energy power, while $18 billion was meant for environmental projects, and $2 billion towards R&D for ca rbon capture and storage. Tax cuts of up to $7,500 were also provided for those purchasing plug-in hybrid cars. (3). While these initial successes may point to the Obama administration succeeding in its drive towards growing dependence on green energy and lowering dependence on imported oil, the going has become tough, because of the bi-partisan politics involved in it. The Republican party as demonstrated by the John McCain is more oriented to market corrections to lead the way in energy dependence (2). This means that there will hardly any support from the party towards the policy and actions of the Obama administration for increasing use of green energy through government action. This will

Creating Marketing Plan for Online Service Essay

Creating Marketing Plan for Online Service - Essay Example The growing popularity and expected growth with online e-commerce and services offers even more opportunities for creating the right marketing plan for the online service. Tools for Marketing The first approach taken for the online marketing plan is based on growing in search engines. On average, 48% of individuals find the online services by looking at search engines. The approach taken is to build a strong online presence through Google, Yahoo and MSN, the three leading areas that are able to provide opportunities for searching online. The approach to creating a presence on the Internet begins with keywords and tags that come from a website. This is furthered with building links that move back to the website and which are able to provide different alternatives for the website. The approach taken will be associated with the algorithm used by search engines, specifically which read the online website. The algorithm combines the amount of traffic with the given links and keywords to c ategorize and create an area of where the website should be categorized. By using this as a part of the marketing plan, it will become easier to develop a relevant approach to the online presence through the use of the search engines (Aakar, Kumar, 2008). While there are relevant aspects that are associated with the search engines, it is also necessary to reach indirect and direct traffic through a variety of tactics. An approach which has grown in the past years is based on the use of Web 2.0 and social media. The Web 2.0 and social media aspects are able to work toward finding indirect traffic and creating an image that allows individuals to go to the website for the services. Using options such as Twitter, Facebook and other social media allow for more interactions and opportunities for the services. The Web 2.0 alternatives are combined with interactions, reviews and dynamic content that is able to provide even more options for search engines. The communication and interaction t hat is a part of the Web 2.0 applications then create a different level of communication which can be used for the online services (Shankar, 2009). The approach with Web 2.0 and social media is one which is followed by direct interactions with potential and loyal customers. Direct marketing is able to provide even more alternatives to the online marketing while creating even more options for the online marketing. Email, newsletters, promotional offers and continuous contact with those that are interested in the business offers even more information and insight to the customers which are interested in the business. The approach taken is one which is based on customer led options. This allows customers to determine what the nature of the services or products should be. Combining this with insight into developments and new opportunities will assist in creating more customer interactions. By doing this, there is the ability to have interactions, loyalty and the ability to meet the consu mer demands that are available through the online portals (Gay, Charlesworth, 2007). Developing a Marketing Mix The various tools which are used with the online marketing are combined with the specific approaches to ensuring that the

Psychology Essay Example | Topics and Well Written Essays - 750 words - 19

Psychology - Essay Example Depression hinders with normal routine and activities because it lowers down the functionality of body and mind thus causing a person to become dormant in his daily chores. An MRI (Magnetic Resonance Imaging) shows the difference between the brains of a normal and a depressed person, and tells that the depressed brain’s those areas do not function properly which are connected to activities of sleeping, eating, thinking, and behaving. Also known as major depression, the major depressive disorder tends to undermine a person’s capabilities to such an extent that he faces problems in sleeping, eating, studying, working, enjoying and socializing. Some people have only one episode of this disorder while many may experience recurrences. It is mild chronic depression. The symptoms prevail over years but they are very mild as compared to major depressive disorder. The person’s normal functionality and routine is not affected too much; however, he may feel unwell and stressed out at times. The more you are far away from the equator, the more likely you suffer from SAD. End of summers in places far away from the equator means dark hours and evenings and long nights. Thus, a person who develops depression symptoms in this time might have SAD. In Scandinavia, people undergo light therapy and take antidepressants to prevent SAD because winters are too long there. Depression is generally caused by a combination of genetic and environmental factors. Bad incidents that imprint permanent negative effects on brain are a big cause of depression. Some illness like PTSD (post-traumatic stress disorder), OCD (obsessive-compulsive disorder), HIV/AIDS, heart disease, diabetes, Parkinsons disease, and social phobia, also accompany depression. Drug addicts and alcohol consumers are at higher risk of developing depression. Depression also runs in families. Most common signs and symptoms of

Digital Marketing Plan for an online multi-brand retail Essay

Digital Marketing Plan for an online multi-brand retail - Essay Example It is targeting to cater to the online shopping needs of modern females of UK, by offering the next generation trends in the fashion segment. Situational Analysis The UK is recognized as one of the leading markets for manufacturing and evolution of the fashion in the global arena with textile industries producing 8.5 billion pounds of finished goods (Fashionunited, 2009). As of the year 2010, the UK fashion industry has been valued at around 21 billion pounds (Guardian, 2010).The recession and the slowdown in the markets all over the globe, created a down trend in the industry. Further slowdown happened in this particular sector, as more and more consumers tried cutting their expenses. Also, the continuous fear emerging out of the slowdown in the Euro zone and possible chances of a double dip recession has continued to impact the economy as well as public spending for the fashionable clothing sector (Centre For Retail Research, 2012). This has led to the retaliation of fears contributing to a possible bleak outlook for the UK fashion and garments sector. Also, there has been a unique factor that has been realised and noticed in this particular industry for the year 2011. The online model of purchase, which has been prompted by extensive promotion for the online model of shopping has started to cannibalize the in store sales. This has further impacted and hampered the sales that are happening in stores for the entire year of 2011 (Centre For Retail Research, 2012). Objectives The high end ‘New Waves’ is trying to act as a platform for providing a collaboration between the new and emerging pool of new designers as well as the fashion industry of UK. The primary focus of New Waves online model is to act as an online window for the fashion conscious consumers of UK and introducing them to the next big thing that is going to happen in the fashion industry of UK. They are making efforts to aim for a 65% recall from the total target segment, within a period of 6 months duration. It also is trying to achieve the objective of promoting itself as a national level clothing brand in the UK Market. Strategy Segmentation Marketing segmentation is an important and vital role, which is employed by all organizations large or small and is considered as an extremely strong weapon in identifying the target consumers (Charles, Hair & McDaniel, 2011, p. 260). New Waves, in an attempt to promote itself as a national level brand in the UK market are essentially targeting the modern fashion conscious female consumers of the UK zone falling within the age bracket of 18-36 yrs. Targeting The modern generations of consumers, who are mostly falling within the specified age group, are increasingly becoming tech savvy and are more increasingly inclined towards the internet. So, it will be very much essential for the brand to target and communicate as well as interact with the consumers in order to make the brand’s presence felt online to these young consumers. Positioning In an effort to communicate the brand well in the minds of the modern consumers of UK, New Wave should increasingly use a combination of st rategies and tactics for promoting the concept online. The best way to make this happen is to use a number of effective online promotional tactics. Tactics and Actions New Waves can utilize a variety of online promotional strategy and techniques in an effort to market its platform and communicate effectively to the young target segment. In an effort to communicate with the young fashionable modern consumers, New Waves should think of making its presence felt by tying up and collaborating with various online fashion magazines like MC Magazine,

Persuasive text analysis Essay Example | Topics and Well Written Essays - 1000 words

Persuasive text analysis - Essay Example argues that it has been a historical fact that privileged groups give up their freedoms voluntarily. Luther uses the argument to show wisdom and societal discrimination against the fewer fortunate groups (Gossen 2). Moreover, he reflects back to the historical instances of injustice as he takes the reader on some of the important aspects that used to happen in the past. Besides, justification of his campaigns in Birmingham develops from the statement as he points out freedom of speech to the oppressed in the society. According to the analysis of the text, not only does Luther outline ideas on how historical perspectives have oppressed the present generation, but also tries to show the evolution in the present times, which how the society should be treated with dignity today. The reply discloses facts on how various public groups need to be given the freedom of expression without the influence of historical ideologies. He affects civic life by inciting them on their rights and privileges that they need to fight for without any fear or favor. Luther, in the letter, proceeds to say that natives have waited for more than 340 years for their God-given and constitutional rights realization. He shows that time has passed for more than enough time for notification of their rights and freedom for them to live freely and peacefully. Consequently, he justifies that their protest was the right thing to get involved in, after the abuse of their rights over so many years. Luther emphasizes on time as a justification for their protest and time as an essence factor for changes within a society (Bella 2). On public disclosure, Luther tries to show more than enough time already given, to make changes, but they have failed in their duties (The editors 2). It forces the protestors to seek for change, without any further push. Therefore, their protest was more than necessary and relevant for them to fight for denied rights, for so many years. The arguments and

Module 3 Assignment Example | Topics and Well Written Essays - 1000 words

Module 3 - Assignment Example The last part of the paper will try to compare and contrast Tesco’s approach to inclusion and diversity with the key conclusions drawn by Bendick, Egan, & Lanier (2011) in their study. In the above mentioned study, Bendick, Egan, and Lanier (2011) mainly focus on investigating the claim that that employee diversity equips businesses to deal with diverse customers. Basically, Title VII of the federal Civil Rights Act of 1964 granted broad, enforceable rights to equal employment opportunity regardless of race, colour, religion, sex or national origin in a bid to end workplace discrimination. This move heralded the new dispensation in the practice of human resources management called diversity. Whilst all workplace inequities have not been completely removed, major strides have been made in this particular section to address issues related to employment discrimination on the basis of race, colour, creed and belief. Thus, the authors of the above mentioned research argue that empl oyers should provide equal employment opportunity in a bid to create a â€Å"business case for diversity.† The authors argue that workforce diversity can advance business objectives that are mainly related to issues of productivity and profitability in the organization. Which are basic tenets of any business. This brings us to the claim by the authors that employee diversity equips businesses to deal with diverse customers. According to the study, a diverse workforce offers access to a broader pool of potential employees, enables the organization to relate to diverse customers and it helps in creating a more productive work force. The authors make some of the key conclusions in their study and some of them are discussed below. They suggest that inclusion is the basic tenet that can lead to success of workplace diversity. This entails that the needs and interests of the employees are taken into account in as far as the operations of the organization is concerned. This helps to create share and mutual understanding among all the stakeholders involved in the operations of a particular organization. This can also significantly help to appeal to the interests of many customers who may be attracted to buy the products offered by the organization. The other key conclusion made by the authors of the above mentioned study posits to the effect that many companies often hire employees from different backgrounds due to the fact that they represent the tastes, sensibilities and interests of a wide range of people from diverse backgrounds. This is very important since it helps to attract sales from the operations of the organization which in turn translates into profitability. However, contrary to the key findings of a study by Syed & Kramar (2010) entitled ‘What is the Australian model for managing cultural diversity?’ it can be observed that the â€Å"legal framework in Australia places only limited obligations on organisations to manage cultural dive rsity.† As such, many organizations often lag behind in as far as diversity and inclusivity in the operations of the organization are concerned. According to this study, it can be observed that unless cultural diversity is tackled at multiple levels, managing diversity in the workplace may prove unrealistic unless concerted efforts are put by the government and organizations that specialise in different

Registered Nurse who is being interviewed by magazine about roles and Research Paper

Registered Nurse who is being interviewed by magazine about roles and responsibilities - Research Paper Example To a professional nurse, it this would call for an understanding of the theories and principles upon which nursing practice bases. Therefore, a professional nurse essentially needs to exhibit social perceptiveness, active listening, critical thinking and effective communication skills. Nursing profession has greatly been stereotyped. Some of these stereotypes include nursing as a profession for kind but dumb women, widely perceived to be doctors’ handsmaidens. Timby (2009) blame the media for propagating these stereotypes. Nurses are in reality highly intelligent, required to have a Bachelor of Science degree in Nursing before practicing, of which one requires to have had a diploma in nursing or passed high school proficiency examination before enrolment. Moreover, men increasingly choose nursing as a career and do well in specialties such as operating room, emergency and intensive care nursing. What the public does not know is that nurses’ roles include being a clinica l specialist and practitioner. For example, a clinical nurse expert in cardiac disease would provide expertise care to cardiac disease patients and nurse practitioners have been providing primary care health services in health institutions, especially in rural areas. Virginia Henderson, a theorist in the nature of nursing, is my role model theorist. This is because she appreciates the basic role of a nurse as assisting persons, both the sick and the healthy, gain independence, by putting oneself in the patient’s position. Nurses do not have it easy as it seems. Despite the limited room for conscientious objection to doctor’s orders, perceived as a challenge to doctor’s clinical judgment and psychiatry ethos, nurses do not just follow orders since they become morally culpable for every action they take. Thede (2012) cites the notion of moral agency that presumes every rational being as having the ability to reason morally hence responsible for their actions. As s uch, just following orders would be insufficient. Nurses require scientific knowledge to be able to decide the appropriate course of action despite having orders from doctors. The public could not be aware of the nurses’ responsibility of commitment to patient and informatics. Hence, for example, nurses have to ensure that patients sleep on pressure-relieving bedding materials so as to keep them safe from pressure ulcers. The informatics responsibility requires them, say, to use advanced computer and information technology to record patients’ notes faster and sooner than the traditional handwritten notes. There are values that are foundational in nursing career to ensure wellness outcome and optimal health in patients. Three of these that are core to keep during my nursing career include altruism, human dignity and autonomy. Altruism will see to it that I am concerned for the well-being and welfare of others as noted by AACN (2008). This would be reflected by my advoca cy and concern for the welfare of not only patients, but also nurses and other healthcare givers. The value of human dignity which entails respecting the inherent uniqueness and worth of populations and individuals will be reflected through respecting and valuing all colleagues and patients. Finally, autonomy which refers to the right to self determination will be