No topic, just paraphrase Essay Example | Topics and Well Written Essays - 500 words

No topic, just paraphrase - Essay ExampleIn each doing year, a greater market share is set to be captured and the expected figures are shown in the table belowThis market projection is based on the assumption that upon completion, Cantus will be operating as a subscription service. This digital-only subscription position is a rare model in the publishing sheet music exertion and it notify prevent direct completion with other businesses in the sector. The second assumption is that Cantus will also include mobile apps in its business model and will not only rely on its website to share sheet music. Mobile apps that are supported by both Apple and Android can help expand the market and hence the number of mobile internet connections can prove to be a critical factor for the Internet publishing and Sharing industry.As a startup venture, the marketing budget is constrained. In the initial stages, social media network apps such as Twitter and Facebook will allow to be used for reachi ng out to users. This will entail paying Facebook or Twitter a small fee to have the app show up on the newsfeed of people who are opinion leaders and have a lot of likes on their profile. The demand gap is expected to be low since on that point is no direct competition for Cantus. This gap can be filled by analyzing customer needs and communicating to the customers how Cantus is the right product for them.Factors such as per capita disposable income, consumer sentiment, unemployment rate and leisure time can prove to be decisive factors in affecting market growth changes. The projected growth rate for the last five years have been met but there has been no instance where the actual growth rate surpassed the projected growth rate. This could be because of 2 reasonsThe 6% annualized growth rate for the next five years is a good projection keeping in mind the unanticipated macroeconomic factors. The connection is confident that it can take advantage of the increased